Corporate website relaunch
For the relaunch of Beiersdorfs international corporate websites, organically grown structures had to be harmonised and transformed into a contemporary look, information architecture and a new technical framework. A rough and fine concept has been developed to outline the framework including template design and multiple, variable content modules. For all client communication an Axure rapid prototype has been developed.
Due to a variety of target groups and differing information needs and varying user behavior, a minor responsive web design approach has been implemented, featuring contents fluidly within a range of 1024 and 1280 px.
In addition, all Beiersdorf brands have been incorporated into relaunch and are featured while respecting their own corporate identities and image worlds. To address target groups individually and based on context, a self-learning teaser engine has been developed.
A module-based framework ensures a smooth rollout of the master to different markets while respecting individual market needs.