Interactive sales documentation
For internal marketing purposes and staff training on product features, we developed an iPhone application for Castrol Magnatec.
The app contains hundreds of pages of sales literature, argumentations for sales conversations, sales videos and visual marketing material - all divided into short chapters that are easy to read on the go.
After reading, users are encouraged to test their newly acquired knowledge in a multiple-choice knowledge test.
An additional news section informs all sales representatives about up-to-date internal company news and updates.
An included feedback system makes it easy for every user to get directly into contact with the according marketing expert to request further information or clarification.
After the success of the iPhone version, an iPad version has been developed to even better help sales representatives to showcase marketing material and videos to their clients.