Intel Ultrabook Campaign Site

For the introduction of the new Ultrabook category in China, we were asked to create a web-based communication concept that showcases its advantages in a vivid manner.

Advantages of the Ultrabook series are visually explained. In stories, real people tell the user their particular needs in a laptop thus showing the different areas of application for Ultrabooks. An extensive selection and comparison feature lets the user browse through different features and helps to select the perfectly fitting product.